Hormone treatments prevent menstruation in many transgender men, but not all; others do not or cannot take the treatments for one reason or another. As for non-binary and gender-fluid (oh, let's avoid that terminology for the moment) people, some dictates of biology simply do not pay attention to what goes on inside one's head.
If one is embarrassed purchasing tampons or pads — let alone calling them by their name — at least there needn't be a reminder of one's "dead gender" every time one opens the box.
Professionally outraged anti-LGBTQ group "One Million Moms" might have been expected to condemn Procter & Gamble's latest move, except that they had already fired their shots last spring over P&G commercials for Head & Shoulders and Gillette. The shampoo commercial featured a girl meeting her female date at prom; the razor commercial showed a father teaching his transgender son how to shave.
The disappearance of the ♀ from Always packaging has so far barely raised a hackle in the Million Moms neck of the woods. It isn't as if those Moms were likely to be confused about the purpose of the product, whatever it's called and even if the packaging were covered with ⚧s.
And by the way, to anyone still waiting for Mom or Dad to sit them down for the Birds And Bees discussion: the "mens" part of "menstruation" comes from the Latin word for "month" and has nothing to do with "men."
Certain transgender and non-gender-conforming persons notwithstanding.
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